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Meanwhile, 1,793 miles away in Bismarck, Larks’ owner John Boillinger was having similar thoughts. “It was in discussions about this event with my baseball operations team that the idea of the “Morehead City Motorboaters” came to life,” said Buddy Bengel, Owner of the Morehead City Marlins. Inspired by the success of other Minor League baseball teams with alter egos, each team embarked on a temporary rebrand that would energize the community and rally fans.įor the Marlins, The Big Rock Blue Marlin tournament, a prominent event in Carteret County, drew attention as it brought boaters from around the world to Morehead City in pursuit of the largest marlin and its grand cash prize. The idea of each team adopting an alter ego came in the off season as each team sought ways to sell more merchandise and generate buzz around their franchises. The exciting new partnership aims to create something unique, not only to summer collegiate baseball, but perhaps a lesson in how businesses can collaborate rather than litigate. Initially caught off guard by the coincidence, the team owners decided to see if they could work things out amicably, rather than engage in a dispute. (Bismarck, ND – July 17, 2023) – In an unprecedented situation, the Morehead City Marlins of the Coastal Plain League and the Bismarck Larks of the Northwoods League both changed their team names for promotional nights to the Morehead City Motorboaters and Missouri River Motorboaters, respectively, in the same week. Morehead City Marlins and Bismarck Larks launched the same alternative team name and now seek to use the shared attention for good

Northwoods League Foundation: Share the Glove Grant.

Harlows: Our Official Transportation Partner.

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